Description:
This project was for Fitatti, an inclusive women’s clothing line. Fitatti was a female-led design team has created a line of differential compression garments focusing on inclusivity of all body types. The client also wanted to focus on the technology and production aspects of the garments.
The Final Design:
We incorporated different body types displaying the differential compressions throughout the site. In the individual product page, we showcase the different body types in each of their accompanying compression types. While browsing you can choose a model that suits your body type and tailor your order to ensure it fits your body perfectly. For added convenience, customers can even take the Fit Quiz and have a garment size selected for them.
This project was completed at ManufacturCo Agency. A Manufactur designer created the design elements.
